In October 2004, VIJFtv was launched as the second channel of SBS Belgium. The station is female-oriented but most of its programmes might be interesting to men interested in lifestyle and sensitive series and movies.
2005 was a great year for VIJFtv, from scratch it gained 5% of the television market in Flanders. And at the beginning of 2006, VIJFtv doubled its programming hours and started broadcasting 24/7.
During the Soccer World Championship, obviously a period where men are jammed to the television and women don’t know what to watch, VIJFtv broadcast ‘women-friendly’ programmes. The formula was a success and VIJFtv’s market share grew even further.
http://en.wikipedia.org/wiki/VijfTV
Elien Verdegem
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