Over the years, women changed from staying-at-home mums to active and important participants in the formal workplace. That’s why marketers should search new ways to reach this women.
The most difficult task of the marketer in this hectical world is commanding women’s attention and convince them to buy. Andrea Gardner describes in her new book ‘The 30-Second Seduction: How Advertisers Lure Women Through Flattery, Flirtation and Manipulation’, how to and why striving to reach women in the 21st century. According to Gardner, marketers have to learn as much as possible about women, because they make about 80% of the household buying decisions.
Another reason that marketing to women has to evolve is the changing image of women in the media. Sex And The City, for example, strengthened the image of strong independent women in this society where marketers should be focusing on.
Woman are more important now, than expected so many years ago. VijfTV has understood this message and focuses its programmes on women!
The most difficult task of the marketer in this hectical world is commanding women’s attention and convince them to buy. Andrea Gardner describes in her new book ‘The 30-Second Seduction: How Advertisers Lure Women Through Flattery, Flirtation and Manipulation’, how to and why striving to reach women in the 21st century. According to Gardner, marketers have to learn as much as possible about women, because they make about 80% of the household buying decisions.
Another reason that marketing to women has to evolve is the changing image of women in the media. Sex And The City, for example, strengthened the image of strong independent women in this society where marketers should be focusing on.
Woman are more important now, than expected so many years ago. VijfTV has understood this message and focuses its programmes on women!
Sophie Van Lier
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