In the first quarter of 2005, SBS Belgium started to look out for a new channel management system. They needed a system with more flexibility to manage the fast changing television environment and the competitive challenge they were facing.
Independent research, as well as SBS Group headquarters, selected WHATS’On as the most suitable system. On the 1st of January 2006, SBS Belgium made the switch to this new system.
Thanks to the flexibility of the WHATS’On system and the availability of on-site professionalism of the Media Genix team, the switch was made without any major problem.
Nine months later, SBS started the second phase of its project: The development of extra functionality to ensure continuity of the station, with potential regarding digital TV, extra channels and potentially also radio scheduling.
http://www.mediagenix.tv/documents/cases--papers/mediagenix-case-vt4-belgium.pdf
Elien Verdegem
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