“Vijftv” has recently chosen to broadcast the ‘Oprah Winfrey show’, a decision that could be questioned after recent information clearly indicates decreasing viewing figures for Oprah’s show in the U.S.. The average audiences for the Oprah Winfrey Show have fallen by 7 per cent and ‘the Oprah brand’ has clearly reached saturation point. But despite of dropping figures, Oprah’s show is still without discussion the number one talk show in the U.S.. It is now for “Vijftv” waiting to see if the same declining trend will be visible in the Belgian viewing figures and whether or not this will come with a certain delay.
Annelies Van Liefferinge
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