On 3 April 2007, the Flemish Regulator for the Media decided that an episode of “Sex & the City”, broadcast by VIJFtv SBS Belgium, has violated Article 96 §1 of the Broadcasting Act.
This article forbids the broadcasting of programmes that could harm the development of children.
The decision refers to the fact that “Sex & the City” is rated by Nicam/Kijkwijzer in the Netherlands as 12+ and that between 18:00h and 20:00h children younger than 12 frequently watch TV.
The Flemish Regulator also found that there hadn’t been a warning indication that a program would follow that could be harmful for children.
Due to this double violation the Regulator decided to sanction SBS Belgium by way of a warning.
http://merlin.obs.coe.int/iris/2007/6/article9.en.html
Elien Verdegem
dinsdag 16 december 2008
The launch off Vijftv
In October 2004, VIJFtv was launched as the second channel of SBS Belgium. The station is female-oriented but most of its programmes might be interesting to men interested in lifestyle and sensitive series and movies.
2005 was a great year for VIJFtv, from scratch it gained 5% of the television market in Flanders. And at the beginning of 2006, VIJFtv doubled its programming hours and started broadcasting 24/7.
During the Soccer World Championship, obviously a period where men are jammed to the television and women don’t know what to watch, VIJFtv broadcast ‘women-friendly’ programmes. The formula was a success and VIJFtv’s market share grew even further.
http://en.wikipedia.org/wiki/VijfTV
Elien Verdegem
2005 was a great year for VIJFtv, from scratch it gained 5% of the television market in Flanders. And at the beginning of 2006, VIJFtv doubled its programming hours and started broadcasting 24/7.
During the Soccer World Championship, obviously a period where men are jammed to the television and women don’t know what to watch, VIJFtv broadcast ‘women-friendly’ programmes. The formula was a success and VIJFtv’s market share grew even further.
http://en.wikipedia.org/wiki/VijfTV
Elien Verdegem
New system for SBS Belgium
In the first quarter of 2005, SBS Belgium started to look out for a new channel management system. They needed a system with more flexibility to manage the fast changing television environment and the competitive challenge they were facing.
Independent research, as well as SBS Group headquarters, selected WHATS’On as the most suitable system. On the 1st of January 2006, SBS Belgium made the switch to this new system.
Thanks to the flexibility of the WHATS’On system and the availability of on-site professionalism of the Media Genix team, the switch was made without any major problem.
Nine months later, SBS started the second phase of its project: The development of extra functionality to ensure continuity of the station, with potential regarding digital TV, extra channels and potentially also radio scheduling.
http://www.mediagenix.tv/documents/cases--papers/mediagenix-case-vt4-belgium.pdf
Elien Verdegem
Independent research, as well as SBS Group headquarters, selected WHATS’On as the most suitable system. On the 1st of January 2006, SBS Belgium made the switch to this new system.
Thanks to the flexibility of the WHATS’On system and the availability of on-site professionalism of the Media Genix team, the switch was made without any major problem.
Nine months later, SBS started the second phase of its project: The development of extra functionality to ensure continuity of the station, with potential regarding digital TV, extra channels and potentially also radio scheduling.
http://www.mediagenix.tv/documents/cases--papers/mediagenix-case-vt4-belgium.pdf
Elien Verdegem
zondag 14 december 2008
Complaints against deceiving games
These days, every television channel broadcasts phone-in games. VijfTV in Belgium is one of these channels. In England ITV got a lot of complaints to this deceiving games.
On the ‘Make Your Play’ programme on ITV, a mathematical riddle was broadcasted on late-night television. The following question was being displayed: 'Add the pence' listed: two pounds, 25p, £1.47, 16p and fifty pence. Three-and-a-half hours later, the host announced the answer was 506 and nobody had won this challenge.
But there is no one, except the cryptanalysts of Bletchley Park, who can find this answer! Not even the high IQ organisation Mensa or other mathematics professors.
Nevertheless, ITV kept defending the answer was not difficult at all and received a lot of complaints against the show.
On the ‘Make Your Play’ programme on ITV, a mathematical riddle was broadcasted on late-night television. The following question was being displayed: 'Add the pence' listed: two pounds, 25p, £1.47, 16p and fifty pence. Three-and-a-half hours later, the host announced the answer was 506 and nobody had won this challenge.
But there is no one, except the cryptanalysts of Bletchley Park, who can find this answer! Not even the high IQ organisation Mensa or other mathematics professors.
Nevertheless, ITV kept defending the answer was not difficult at all and received a lot of complaints against the show.
Phone-in games have already lured a lot of people to play this dishonest games. The question is: why do all this people keep coming back?
Sophie Van Lier
zaterdag 13 december 2008
Marketing to women: the new strategy
Over the years, women changed from staying-at-home mums to active and important participants in the formal workplace. That’s why marketers should search new ways to reach this women.
The most difficult task of the marketer in this hectical world is commanding women’s attention and convince them to buy. Andrea Gardner describes in her new book ‘The 30-Second Seduction: How Advertisers Lure Women Through Flattery, Flirtation and Manipulation’, how to and why striving to reach women in the 21st century. According to Gardner, marketers have to learn as much as possible about women, because they make about 80% of the household buying decisions.
Another reason that marketing to women has to evolve is the changing image of women in the media. Sex And The City, for example, strengthened the image of strong independent women in this society where marketers should be focusing on.
Woman are more important now, than expected so many years ago. VijfTV has understood this message and focuses its programmes on women!
The most difficult task of the marketer in this hectical world is commanding women’s attention and convince them to buy. Andrea Gardner describes in her new book ‘The 30-Second Seduction: How Advertisers Lure Women Through Flattery, Flirtation and Manipulation’, how to and why striving to reach women in the 21st century. According to Gardner, marketers have to learn as much as possible about women, because they make about 80% of the household buying decisions.
Another reason that marketing to women has to evolve is the changing image of women in the media. Sex And The City, for example, strengthened the image of strong independent women in this society where marketers should be focusing on.
Woman are more important now, than expected so many years ago. VijfTV has understood this message and focuses its programmes on women!
Sophie Van Lier
The end of television into sight?
Vince Cerf, one of the founding fathers of the Internet, has predicted the end of television in the coming years.
Television will soon be a thing of the past, replaced by the Internet. So said Cerf, TV was approaching its iPod-moment. In the same way that people download music onto their iPod, TV-viewers will soon be downloading programmes on their computers.
Some critics warned the world wide web would collapse when everyone will be downloading programmes at the same time. Cerf responded by dismissing this warnings as ‘scare tactics’.
Will the internet be able to replace television? Maybe we will find out by 2012.
Source: http://www.dailymail.co.uk/sciencetech/article-1071310/Internet-downloads-spell-end-television-2012.html
Sophie Van Lier
Television will soon be a thing of the past, replaced by the Internet. So said Cerf, TV was approaching its iPod-moment. In the same way that people download music onto their iPod, TV-viewers will soon be downloading programmes on their computers.
Some critics warned the world wide web would collapse when everyone will be downloading programmes at the same time. Cerf responded by dismissing this warnings as ‘scare tactics’.
Will the internet be able to replace television? Maybe we will find out by 2012.
Source: http://www.dailymail.co.uk/sciencetech/article-1071310/Internet-downloads-spell-end-television-2012.html
Sophie Van Lier
woensdag 10 december 2008
Vijftv looking out for saturation point of the Oprah brand
“Vijftv” has recently chosen to broadcast the ‘Oprah Winfrey show’, a decision that could be questioned after recent information clearly indicates decreasing viewing figures for Oprah’s show in the U.S.. The average audiences for the Oprah Winfrey Show have fallen by 7 per cent and ‘the Oprah brand’ has clearly reached saturation point. But despite of dropping figures, Oprah’s show is still without discussion the number one talk show in the U.S.. It is now for “Vijftv” waiting to see if the same declining trend will be visible in the Belgian viewing figures and whether or not this will come with a certain delay.
Annelies Van Liefferinge
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